SEO is a fast-moving trade which shows no sign of slowing down. After a flurry of major algorithm updates over the last two years, it is more significant than ever to keep your SEO strategy up to date. SEO Company explores 10 types to ensure your SEO strategy is ready for 2013.
- 1. Content, Content, Content!
SEO in 2013 will be focused on the user knowledge and creating quality content which will be shared purely online. The idea is that the web traffic will follow naturally – if you create matter people will actually want to see, your business will benefit from the increase in visitors.
- 2. Use Social Media
Social Media is one of the greatest ways for Google to decide whether a website is useful and attractive to its readers. The way people are using Facebook and Twitter is changing, and Google is at this time taking more see of social signals than ever. In short, if you desire to rank highly, you must have a social presence.
- 3. Link Building
A high Google Page Rank is something most sites aim for, and while the algorithm for determining page rank is continuously changing the number and excellence of links into your site always features.
We advise using highly regarded sites and place directories to link back to your site. With authentic, relevant content, links back to your site can truly increase your site’s Page Rank.
A few SEO tools will also permit you to view the number of links your competitor sites contain; this will allow you to make sure you have more valid links so it is likely your page rank will increase.
- 4. Ensure Your Google Listing Looks Good
With Google having already launched a range of structured data options pulling through information such as authors, reviews, recipes and events, it is probable that there will be more in 2013 to change the method of search engine results look. Expect additional options and higher degree of customization when using mark-ups. If you are looking to mark-up your site, is a great place to start. And don’t forget to test your mark up in the prepared data testing tool, at the present available in Webmaster tools.
- 5. Be Aware of Tailored Search Results
With YouTube and Google Adwords already putting emphasis on network activity, there is currently a better community based feature to the search engines. In the future, your results won’t just be about what you type in, it’ll be about your online personality and how you have built this up through your activity and search history.
- 6. Engage Your Visitors
With Google +, Google Authorship and an increase in social media integration, Google in 2013 will be focused on the user knowledge and the technique consumers interact with the businesses and brands they follow.
- 7. Video and Multimedia Optimization
With YouTube continuing to hold its individual as a search engine in its own right, and video creating beautifully creative content which is continually shared and re-shared, it stands to cause that Google takes see of videos in the SERPs. Make sure that your videos are optimized and open to indexing by Google.
- 8. Adjust Your Keyword List to Accommodate Voice Search Terms
Since the advent of Google Voice Search, voice search has become a reasonable method of finding information and search results online. It is probable that this will be developed to permit complex queries and search requests in many different settings – even in your own home. Voice search terms are normally longer than traditional keywords, therefore be sure to include long-tail terms in your keyword catalog.
- 9. Do Not Ignore Previous Google Algorithm Updates
The SEO world has two major shake-ups in the past 2 years – Google Panda hit in April 2011 and Google Penguin struck sites in April 2012. However these updates are far from over. Google Panda (now on its 24th update) has already had an important refresh in January 2013 and a Penguin refresh is certainly to follow. Do not revert back to old-hat SEO strategies just because the buzz around Panda and Penguin has died down.
- 10. Branch Out to Other Search Engines
At last, what does the future hold for Google itself? With Facebook’s search engine implementation improving, and other social networks providing a stage for users to find what they are looking for in a number of different ways, is there a time we’ll see the entire search engine world changing completely? Possibly not this year, but only time will tell.
These ideas offer a peek into the future of SEO, but no one yet knows when that future will become a reality. For the meantime, the assumption should keep us all on our toes and able to provide the best out of our online marketing strategies.
For more information on the SEO services we offer, please contact us on sales@fennelinfotech.com or visit our site at www.21seocompanydelhi.wordpress.com.
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