With search engine optimization a challenge for many company marketers to stay present with, how indeed are businesses supposed to confidently hire a SEO company? Google has an view on this if you haven’t noticed.
There is a continuing hop of sorts between search engines similar to Google and the search engine optimization society. They together want a win for the relevant results and for the same reasons but from special perspectives. Google uses the content of web sites against which to run its ads and create money for itself and its advertising customers. SEO consultants optimize those web sites to rank higher in the free or non-ad portion of the search results for a payment in order to drive traffic to increase their customer sales.
When those web sites want outside marketing assist to optimize content, build links and related services to rank top and inspire more click through, Google offers a few useful ideas to ask an SEO for the selection process.
I am not against these strategy and ideas at all, but they do create for an interesting read. I’ve added my observations after each:
If you are thinking about hiring an SEO Company, the earlier the better. A great time to hire is when you are considering a site redesign, or planning to begin a new site. That way, you and your SEO can make sure that your site is designed to be search engine-friendly from the bottom up. On the other hand, a good SEO can also assist improve an existing site.
Can you show me examples of your previous work and share some success stories? –
A reasonable request provided past customers permit you to use this information. In competitive industries, not all companies want their competitors to know who their SEO is. On the other hand, case studies, testimonials and references must be a built-in element of SEO customer life cycle management. When prospects notice you publishing success stories of existing customers, they are extra likely to expect the same for themselves after they hire the agency.
Do you follow the Google Webmaster Guidelines? – So, this means follow Google’s rules but at the same time, webmasters don’t know how things really work? At least Google’s Webmaster procedure give an overview on basic SEO practices and offer a standard against which to identify overzealous webmasters and marketers. Also, Google has made an effort recently to post a little more insight into the Google search engine the past month or so.
Do you provide some online marketing services or guidance to complement your natural search business? – Some SEO Company that’s been approximately for more than some years is providing eulogistic services. A lot of companies have other issues to be fixed by SEO can really have an impact. Examples include, believe it or not, an online marketing policy, web analytics and conversion tracking, web design and usability issues, organizational structure and workflow matter and training.
Aptly named SEO Company in Delhi is one of those companies that do offer a range of marketing consulting and services that compliment SEO as are many of the top agencies in the industry.
What kind of results do you expect to see, and in what timeframe? How do you measure your success? – The answer to this query is dependent. How competitive is the market? What is the position of the customer website? Do they have a workable CMS? Do they have team that can create content? How old is the site and what are the hope? Does the customer create content besides text, a blog, other media formats? These factors should be more careful to approximation time frame.
Measuring success of course depends on objective, expectations and the type of marketing. A B2B enterprise software site may view white paper downloads as a precursor to a 6 month sales cycle as a measure of success. A retail site will notice sales as the main metric. One thing is for sure, the value of “rankings” has diminished greatly with personalized search, Google advice and the way Google Chrome and MSIE8 fill in your search bar as you type.
What are your most important SEO techniques? – The answer to this will greatly vary by the importance of the SEO agency so you really cannot create competent or useful apples to apples comparison between agencies unless you really know SEO. Knowing Google though, this question is meant to uncover spam my practices I think.
SEO agencies or consultants should of course, be capable to offer up the basics: improve speeding and content discovery, information architecture, keyword research, content optimization and promotion, link building, analytics and conversion tracking.
How can I expect to communicate with you? – Excellent question! Account management should be a large part of most, not all, SEO engagements. With better and more complex organizations, an Account team is vital to deal with all the special stakeholders involved. Weekly or monthly in-person meetings, phone with a predictable reporting format or even a customer facing dashboard are all reasonable depending on the scope of the engagement. Account contacts should be accessible via phone during business hours or email during extended hours.
A Leading SEO Services Provider in Delhi
21 SEO Company Delhi 
Leave a comment