Search engine optimization or SEO is measured the holy grail of website marketing. It is one of the some ways to acquire traffic to your website at no cost. Compared to Pay Per Click or another types of paid advertising efforts, the top 10 links on the search results page are free all time someone clicks the link
Some Numbers to Back this all up:
Statistics show that 90% of people who locate your website get there from a search engine. Google controls approximately 70% of the search market with Bing and Yahoo fighting to get back in the game. The days of the Yellow Pages books are quiet. If you are website does not have top visibility with the search engines, you cannot compete.
As explain on the SEO page of this website, the search engine outcome page contains both paid links (PPC) as well as the organic links on the left hand side of the page. Studies prove that approximately 80% of customers click on the organic links compared to simply 20% who click on the paid links. Remember that you do not pay all time someone clicks these SEO links.
Search Engine Click-Thru Behavior:
I Prospect’s study shows that mainly people, 62% never clicked past the 1st page of results. And simply 28% ever click on a result on page 2 or 3 of the search outcomes. This guide has most likely become even more biased to the 1st page of results now that users are searching for longer phrases with up to 5-6 words in their phrase. The result is that the search results are more precise and more perfect so there is no require to go to the 2nd page.
Who Gets The Most Clicks On the 1st Page of Google?
The diagram under shows what % of the clicks a website will receive based on what # its ranked. The website in the 1st position gets 42% of the clicks and 2nd position gets approximately 12% of the clicks.
This results in the website in the #1 position getting roughly 4 times as various clicks as the guy in the 2nd position.. The website in the #10 mark gets 14 times fewer clicks than the #1 position
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